2017 is coming to an end and man has it been an exciting one for FIVE19. Our team and clients have accomplished much to be proud of and we are excited to share this with you.
Brandermill Woods, a longtime client and friend of FIVE19’s completed a three year, multi-million-dollar expansion project that has been in the works since 2013. A new wellness center, expanded clubhouse and 93 new apartments with state of the art touches completes the community everyone is talking about FIVE19 created and executed a multi-faceted marketing plan and strategy that guided a multi-phased expansion, including print, digital and a TV campaign. All 20 health care community rooms were filled before completion, 17 apartments leased in phase 2 and 75% of the expanded community was pre-leased before ground breaking took place.
One of our newest clients, Presbyterian Manor of Middle America (PMMA) came to us with the challenge of expanding their prospect funnel. In a heavily saturated market, they needed to bring brand awareness. FIVE19 created a direct mail piece to seniors and their families in and around Olathe, KS, inviting them to a one of a kind event. The Olathe Trolley Tour began at Aberdeen Village, inviting attendees to see the community, enjoy hors d'oeuvres and meet team members, followed by a history heavy trolley tour of the city of Olathe.
10,000 custom created direct mail pieces were sent out to the residents of Olathe and the surrounding areas with 125 RSVP’s. All trolley tour times were booked and of the 125 RSVP’s, 75 were new prospects.
FIVE19 learned the demographic and interests of the Olathe, KS residents and created an event that not only created brand awareness for Aberdeen Village, but an educational event for prospective residents and their families.
FIVE19 also launched a “Cut the Cost” campaign for Aberdeen Village, a seminar for prospects covering how senior living can fit into any budget and the benefits and value of transitioning to a senior living community. The campaign which included a direct mail garnered 43 attendees and 18 new leads in addition to rejuvenating the entirety of their database.
In the Market
FIVE19 continued partnerships with LeadingAge National as Donors and Elite Platinum Sponsors for LeadingAge Virginia, playing large roles in both annual meetings in Norfolk, VA and New Orleans this year. Being a part of the organizations that are leading and evolving the industry we have so much heart and soul in is an honor.
It was at the LeadingAge National Annual Meeting that FIVE19 debuted a new logo in addition to the announcement that a new website was in the works. Growth brings change and that’s exactly what we are working on, practicing what we preach. 2018 will bring a whole new look to the FIVE19 website to complement our snazzy new logo.
Speaking of growth, we have begun relationships with several new clients including Falcons Landing in Sterling, VA, Presbyterian Manors of Middle America in the Southwest US and C.C. Young based out of Dallas, TX. We are so excited to see our work with these new clients take shape.
In and Around FIVE19
Becca Hardy was promoted to Associate Creative Director in February. Not only is she an integral part of our success and an amazing creative talent, she is a wonderful person.
As our footprint has widened all over the United States, we have added several new team members in 2017.
Julie Alvarado joined the FIVE19 family in May as Art Director, coming to us from Ellwood Thompson’s here in Richmond. There she helped manage the brand identity, creative strategy and design direction for high-impact advertising and marketing campaigns. As art director at Five19 Creative she implements her experience to help evolve brands and create compelling campaigns that deliver targeted results to our clients. Fun fact, her cat’s name is Taco!
Margaux Sprinkel joined the team in February as Marketing Manager, bringing more than 10 years of experience in marketing automation, analytics, SEO, content development and content and social media strategy. Margaux’s rock-bottom goal is for our clients to see amazing ROI. In addition to driving analytics and reporting, she will be providing guidance on industry trends and benchmarks. Fun fact, Margaux was born in London!
Lora Portsche also joined us in 2017 as a designer helping our team bring ideas to reality. She takes pride in every step of the process, from building solid strategic plans to developing the necessary graphics to execute. In her free time, she has a number of creative outlets including bullet journaling. Check it out!
In addition, Lora traveled to Hawaii over the summer and came home engaged to her longtime boyfriend, Liem!
The youngest member of the FIVE19 team is Maddox Sprinkel, Margaux’s second child born in October! He’s the chief creative baby and enjoys sleeping and eating in his spare time.
As our agency has continued to grow and evolve, we needed more space. Earlier this month, we moved from a cozy garage office to an office space in the heart of Richmond off of Broad Street. We are looking forward to hosting clients and partners in the new space we call home.
We are excited to see what 2018 brings and hope everyone has a happy and safe New Year!