In the summer of 2008, Encore reached out to us for help building a new website. The owner had been in business 17 years and had two locations and roughly 370 students in the Richmond area. She was looking to grow her business, add services, and open a third location. The challenge was, “What can Five19 Creative do to help?”
We started by building an information portal website for students to sign up and make payments for classes. After Encore opened its third location, we gradually stepped up our marketing assistance by offering a number steady, consistent communications:
- • New logo design
- • Four-part ad campaign in local publications
- • A smaller follow-up ad campaign
- • A third, completely integrated campaign that combined local print publications with digital pay-per-click ads
In 2012, Encore expanded yet again by offering a theater class, a retail line and six weeks of summer classes. In fall 2013, Five19 Creative, now on retainer, began work on several exciting projects, including:
- • Integrated ad campaign
- • New website
- • E-commerce business communications
In the first year, Five19 Creative helped Encore add 300 new students, an increase of more than 80%. By the start of 2013, Encore had more than 900 students at its three locations. The owner continues to add to the business’s offerings, and she is considering an expansion of the main Chester location.
As with so many of our clients, Five19 Creative has become a true creative partner for Encore Performing Arts Studio. We continue to provide marketing and business development guidance as Encore builds its e-commerce platform and grows other parts of its business.