Brandermill Woods came to us in 2010 with a problem: they had 33 vacancies in their independent living community. The client wanted a new website design to provide a fresh look for their marketing efforts.
After meeting to discuss the challenge, Five19 Creative implemented a full strategy package with an integrated marketing campaign that included:
- • New website with CMS integration
- • Long-form documentary video
- • TV campaign
- • Integrated print and digital campaign
- • Updated logo
Additionally, Five19 Creative helped the client concept, develop and implement social events at the community to attract qualified prospects.
Within 1½ years, Brandermill Woods filled all of its vacancies and has maintained a 97% occupation rate, even while the economy was still in shambles from the worst recession since the Great Depression.
Following the success of this marketing campaign, the client is moving forward with a $50 million expansion plan. Five19 Creative has remained involved by meeting with architects, builders and board members to provide marketing insight and guidance for every phase of the expansion.