Not just thinking
outside the box,
but rather boxing out.
Coaching basketball is one of Derek's greatest passions and the lessons he teaches his players on the court often times transcend into real life applications.
In basketball rebounding is a key component to a winning
formula. Great rebounding teams do one thing well – boxing
out. Simply put it means gaining an advantage on your
opponent by anticipating, fighting for and owning the space
around the basket to win the battle for the basketball. In
the branding game people are constantly throwing out the
term "thinking outside the box". While pushing the envelope
is a key part of who FIVE19 is, they think boxing out your
competition is even better. The willingness to push the
boundaries of what is accepted and expected helps clear a
brand space for clients to gain brand equity and dominate
Keys to Boxing Out
- Anticipate your competition's next shot.
- Fight for position in the marketplace.
- Go get the ball!
Every concept we develop, every ad we design, every
television spot we air, has one goal in mind – Generate Business.