Creativity generates change and innovation, and as such, is foundational to growth and success. Yet creative thinking is a strategy that many in the business world think of as a process that is solely in the lexicon of ‘creatives,’ such as graphic designers, architects or art directors.Often the main focus of running a business is the product or service and how to sell it. However, designing creative solutions is vital to building a strong brand and extends to problem solving and identifying new... Read more