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    Apps we Love

    The ever-evolving world of technology is always providing us with new ways to stay productive and organized. Many day-to-day processes and challenges can be streamlined and solved by discovering a more automated solution. Take a look at some of the websites and apps that we swear by to stay on track.BasecampWhen it comes to project management and organization, Basecamp is our greatest ally.  Read more

    July 12, 2017 (No comments)
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    CREATIVITY AND DESIGN THINKING IN BUSINESS

    Creativity generates change and innovation, and as such, is foundational to growth and success. Yet creative thinking is a strategy that many in the business world think of as a process that is solely in the lexicon of ‘creatives,’ such as graphic designers, architects or art directors.Often the main focus of running a business is the product or service and how to sell it. However, designing creative solutions is vital to building a strong brand and extends to problem solving and identifying new...  Read more

    June 16, 2017 (No comments)
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    What is Content Marketing and Why Is It Important?

    We have all heard the term content marketing, but what exactly is it and why is it important?Content marketing is a strategic process involving the creation and distribution of engaging, relevant and educational content to your clients and prospects. Understanding the meaning of content marketing and successfully implementing a strategy are two different things. Here are three things to keep in mind when launching a content marketing strategy.Identify Your Key AudienceKnowing who you are writing...  Read more

    June 1, 2017 (No comments)
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    The Importance of Mission, Vision & Value

    Every entrepreneur who has ever launched a new company has been on a mission to fulfill a vision. The mission and vision might be to sell the most brilliant widget ever produced and make the world a better place, or to provide a new service that millions of people will find they can’t live without.  Read more

    May 15, 2017 (No comments)
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    The Importance of a Work/Life Balance

    In the days of Yahoo, Google, Vipshop, Viber, Alphabet and Baidu, people tend to feel that company names are trivial, whimsical and usually, meaningless.  Read more

    May 4, 2017 (No comments)
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